The HEL Skin Co.
Skincare that gets you through HEL.
We felt there was a need for a cosmetics brand with more edge, more color, and a bit of roughness and boldness.
And that’s how The HEL Skin Co. was born.
One of the founders, Ella, has always been passionate about skincare but has struggled with dry skin and been unsure about how to use products and in what order.
"I’ve always loved cosmetics, but often I’m left wondering what the products actually do or in which order they should be used. That’s why I want our brand to make skincare simple and clear - straightforward and easy to understand.”
The other founder, Vili, has previously dealt with acne, which forced him to explore a wide range of cosmetic brands and products. "After years of trial and error, I’ve learned what the skin really needs and how much high-quality ingredients matter. Less is more - A good cleanser, serum, and moisturizer are usually all you need!”
We offer high-quality products at an affordable price point. All our products are vegan and certified by COSMOS and Ecocert, made in EU.
What the HEL?
Scandinavian coolness & minimalism meets metropolitan flair.
With a design philosophy that celebrates the beauty of simplicity, our packaging is as refined as our formulas. Think sleek, understated elegance with a hint of urban edge, honoring Helsinki's unique blend of nature and cityscape.
Every bottle tells a story of uncompromised quality, everyday luxury, ethical sourcing, and a genuine love for creating cosmetics that enhance rather than mask.
